Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods.
This course category will help your staff learn how to apply marketing knowledge and skills. They will also learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications.
- M&S 01 Understanding your customers, their needs, expectations,
- M&S 02 Finding your competitive advantage
- M&S 03 Building your brand and brand standards
- M&S 04 Marketing your brand, strategy and plan
- M&S 05 Using sales as part of your marketing strategy
- M&S 06 Using new media as part of your marketing strategy
- M&S 07 Online reputation management